Sony BRAVIA KDL40BX420 40-Inch 1080p LCD HDTV, Black Review

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(More customer reviews)I was using 10 year old TV tube, so for me this is the first big LCD TV ever, thus comparison is not going to be fair!
I wanted something with good image quality, reliable and within budget for apartment. Looking at various TVs, I knew that I wanted Sony for image quality and potentially can go for Samsung. My primary viewing is cable, DVDs etc. no sports, thus no need for 120 or 240 Hz and did not wanted to pay for it. So based on my criteria this was the best option - based on brand, image quality, price point, size etc.
On receiving, it took 10 mins to set it up and get running. Few tunings got what I wanted. But biggest problem has been sound quality. It has 4 options - Mono, Custom, Adaptive etc.. each sounds different as expected but none seemed satisfactory. Some were too high etc. I am sure it can be reduced by changing few parameters but I am not sure it will give clear sound as I expected. I plan to put speaker system, so hopefully it will become non-issue. So if you plan to use TV directly then go and check in some store personally for sounds quality.
I did check few places online and ordered from Amazon, but when I visited my local Walmart they are carrying it for ~580, so with tax it would cost the same. Some how, their online store shows same cost as Amazon. I am not sure what was going on but do check local store before ordering.
Enjoy!

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January 2011Sony's BX420 series offers full HD resolution in affordable, smaller-class display sizes. Featuring 1080p HD resolution, five HD inputs, a USB port for your digital media, and Sony technologies for a great picture no matter the environment, the 40-inch KDL-40BX420 is perfect for apartments, dormitories, those seeking a second HDTV, and more.
Full HD resolution in affordable, smaller-class display sizes. Click here for a larger image

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